Root Literacy Design

Wendy Maldonado of Maldonado Consulting brought in Jen-X to collaborate on the Root Literacy Design website for founder Heather Ballantine. Wendy led the charge on brand messaging and wrote all of the thoughtful, strategic copy that powerfully communicates Heather’s mission: to support educators in building strong literacy foundations for all students.

Jen-X designed and developed a customized Squarespace website that reflects Heather’s professionalism and purpose while remaining clean and easy to navigate. Jen-X built the store and enlisted Kristine Neil to help fine-tune the technical functionality, going beyond what Squarespace natively offers.

In addition to the website build, Jen-X trained Heather on a blogging strategy that’s driving significant traffic and growing her email list. Jen-X also integrated her marketing systems into Kit, created custom templates, and provided hands-on training so Heather can confidently nurture her audience moving forward. Wendy wrote a highly effective sales campaign, which Jen-X integrated into Kit to support Heather’s launch and ongoing outreach.

This project was a true team effort, and the collaboration between Wendy, Heather, and Jen-X has developed into a strong and successful partnership that continues to deliver results for Root Literacy Design.

Let’s get YOU a website to grow your business, shall we?