How I Struggled to Get Traffic to My Squarespace Website
If you’re curious to know how I struggled to get traffic to my Squarespace website, it’s probably because you are struggling yourself.
Maybe you’ve even blamed Squarespace for your lack of website traffic (🙋🏻♀️guilty), even though it has nothing to do with Squarespace, as I’ve learned throughout my journey to improve my own website traffic.
While increasing website traffic is a process that takes time and commitment, lemme tell ya my story about how I struggled to get traffic to my Squarespace website so that hopefully you can avoid making the same mistakes I did.
Making Social Media My Primary Marketing Strategy Was a Mistake
Focusing my marketing efforts on social media presented many problems for me in my business.
Don’t get me wrong…I’m not saying I shouldn’t be on social media. I absolutely should, and need to be. What I’m saying is that I shouldn’t put it first, rather I should consider it a part of my larger marketing strategy.
While social media is excellent for increasing brand visibility, it often lacks the depth required to build trust and authority and nurture relationships with potential customers. Social media platforms are designed for quick interactions, and the superficial nature of these engagements made it difficult to establish trust and loyalty with my audience.
Conversely, blogging has been a great way to build trust and authority with my audience while creating a backlog of evergreen content I can easily mine and repurpose for social media, strengthening my brand and online presence.
Social Media (Especially Instagram) Doesn’t Drive Traffic to Websites
Because I was focused on feeding the content beast of Instagram, I wasn’t doing what I should have been doing, which was blogging consistently on my Squarespace website to boost my website traffic and build trust with my audience.
Social media in general is not good for driving organic traffic to websites. Social media platforms want you to stay with THEM rather than click over to your website.
So focusing primarily on social media and neglecting my website was preventing people from clicking over to my website so I could grow my email list and my business.
I Was Afraid of SEO
And who wouldn’t be? With so much information overload online surrounding SEO, I was intimidated by it and felt like I had to be some sort of fancy data analyst in order to grasp this concept.
The truth is, I found SEO so much easier to grasp than trying to figure out the ever-changing algorithms of social media which are most definitely not my friend.
And the reason for this is simple: while social media does everything to keep people AWAY from my website so they’ll stay on their platform, Google directs traffic TOWARD my website so long as I can show them I’m a trusted authority, and I do this by blogging.
Once I was able to wrap my head around this fundamental concept with the help of SEOSpace, it logistically became so much easier, even on a rudimentary level, for me to understand SEO.
Even though the Google algorithm changes too, I can at least use logic to make sense of the Google algorithm, which I can’t do with social media algorithms (especially Instagram).
To me, the only thing I can count on with social media algorithms is that they WILL change and they WILL NEVER be in my favor.
Reminds me of The Hunger Games… “May the odds be ever in your favor.” (shudder)
I Shifted Gears and Started Blogging
Once I finally made the decision to break up with Instagram and focus on blogging, everything changed.
And when I say I broke up with Instagram, I’m serious. I completely, 100% stopped posting to Instagram, created a static profile, and said, “C-Ya, don’t let the door hit you in the ass on your way out!”
My clicks through from Instagram to my website didn’t decrease…at…all.
My business started growing.
My mental health improved.
I had more time in my schedule.
And the list goes on.
Below is a screenshot of my Google Search Console which says it all.
Sure, some weeks/months are better than others, but blogging is all about the long game, and what matters is that the needle is moving in the right direction, and I attribute it all to blogging.
And guess what? I get more and more traffic every month, my email list is growing, and my audience is paying attention.
Plus, it’s very rewarding to know that I am actually reaching and helping people.
Was this helpful?
Are you struggling to get traffic to your Squarespace website? What are you currently doing that’s not working? Are you blogging but it’s taking longer than you thought to boost traffic? Share your thoughts in the comments 👇
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